Built for boutiques on Heartland Retail

Import wholesale orders.
Better buying decisions.
Workflow automations.

Save time and see what's actually happening in your store. BoutiqueOS turns your wholesale orders into Heartland products and POs in minutes, analyzes all your store data, and helps you make better decisions — so you can spend your time on the floor, not at the keyboard.

Get Started See Pricing

Coastal Breeze CoPO 18634665 · ships Jun 15 – Jun 30

Create in Heartland

4styles

28units

$1,556total cost

$3,412at retail

1 item had no retail price. Your 2.2× markup rule set it to $92.40 — edit it before you create.

Style	Color	XS	S	M	L	Cost	Retail	Vendor
Sunset Wrap Dress	Coral	–	2	3	2	$68.00	$149.00	Matched
Driftwood Linen Top	Sand	1	2	3	2	$42.00	$92.40	Matched
Harbor Wide-Leg Pant	Navy	1	2	2	2	$54.00	$118.00	Matched
Tidewater Cardigan	Ivory	–	2	2	2	$61.00	$134.00	Matched

Sunset Wrap DressMatched
Coral · S 2 M 3 L 2$68.00 → $149.00
Driftwood Linen TopMatched
Sand · XS 1 S 2 M 3 L 2$42.00 → $92.40
Harbor Wide-Leg PantMatched
Navy · XS 1 S 2 M 2 L 2$54.00 → $118.00
Tidewater CardiganMatched
Ivory · S 2 M 2 L 2$61.00 → $134.00

Example order. Brand and figures are illustrative.

UploadDrop in a JOOR, NuORDER, Faire, or supported brand-direct file.
ReviewCheck names, colors, sizes, and costs before anything touches your POS.
CreateOne click builds the vendor, grids, items, and PO in Heartland.
IntelligenceEvery night, scores your brands, flags inventory that's sitting, and finds customers to call.

The problem

The back office eats the hours you should spend selling

Every season, boutique owners re-type orders, clean up mistakes, and guess at what to buy next.

Order entry: Typing every style, color, size, and cost from market orders into your POS.
Cleanup: Fixing typos, duplicate vendors, and missing retail prices after the fact.
Buying decisions: Figuring out what's selling, what's stuck, and which brands to buy deeper.
Customer follow-up: Knowing who to ask for a review, who to win back, and who to tell about new arrivals.

The tools

Two tools that work together

Start with Import. Get Intelligence with the Suite.

Import

Stop typing wholesale orders.

Upload your JOOR, NuORDER, Faire, or supported brand-direct order and review it before anything is written to Heartland.

One click creates vendors, grids, items, and POs in Heartland
Review and edit everything before import
Matches your existing vendors and catalog

$99/moLearn more

Intelligence

Know what's working, all season long.

Every brand scored on speed, sell-through, and profit — plus stale inventory and the customers you should be calling, all from your own Heartland data.

Brand Scorecards and StoreIQ dashboards
Inventory that's been sitting too long
AdvisorAI — ask anything about your store
Customers most likely to leave a Google review
Big spenders who haven't been back in a while
Who to tell when new inventory arrives

In the Suite · $199/moLearn more

Included in Intelligence

Know which customers to reach — and why

Intelligence reads your Heartland customer history every night and tells you who to contact. You reach out however you like.

ReviewAI

Ask the right people for reviews

Surfaces the customers most likely to leave you a Google review — loyal, recent, happy buyers — with a suggested message ready to personalize.

RetargetAI

Win back your best customers

Flags customers who have spent real money with you but haven't been back in a while — with their purchase history and a drafted note, so you can reach out personally.

FirstDibsAI

Tell the right people about new arrivals

When new inventory is received, matches it to customers who have bought similar brands and styles before — so the right people hear about it first.

Best value

Everything for $199/mo

Import, Intelligence, and BoutiqueSEO for one storefront — plus ReceiptAI for stores synced to Shopify with Mortar. Additional locations are $20/mo each.

$199/mo

Month-to-month. Cancel anytime.

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6,000+wholesale orders imported

30,000+styles imported into Heartland

BoutiqueOS customer data, January–October 2026.

“This is life changing. I can’t imagine adding orders and products the old manual way!”

Nancy, Monkee's of Summerville

Our story

Built for boutique owners, by a boutique owner

It started with my wife's store

My wife owns a women's boutique in Tennessee. I watched her spend hours on data entry, website updates, and buying spreadsheets — hours she could have spent on the floor with customers.

So I started building tools to help. First for her. Then for other boutique owners facing the same work.

— Kevin Burke, founder

Ready to take back your time?

Personalized demo and setup for every new store.

Get Started

Want a guided demo first? Get in touch.